They actually enjoy wine more once they are told it is expensive (even if it is not). He ends his talk by telling of published results of research showing MRI scans of people drinking wine. Wallace appeared most impressed by the bed, toilet and vehicle.
These included eating an 8 ounce Kobe rib eye steak (for $160 ten years ago) and (later) white truffles, visiting a $30,000/night hotel room suite in Manhattan (he visited, but did not stay), trying a $125 bar of soap made from silver nano particles, owning and wearing an $800 pair of Japanese jeans (made from handpicked organic Zimbabwean cotton hand dipped 24 times in indigo), finding the merits of a set of Honma Japanese golf clubs costing $57,000, drinking coffee that retails for $600 a pound, using a $5,980 toilet, sleeping in a $64,000 Swedish bed, test driving a $1.5 million Italian Bugatti vehicle and sampling 1947 Cheval Blanc wine (‘linseed oil aromas,’ he said, followed by a taste with port richness. Wallace (and his editors) decided he would sample some of the most expensive foods, wine and experiences in the world before he remarked about their possible value. Pearl Arredondo speaking at TED Talks Education. This talk was given by the author of The Billionaire’s Vinegar, a true story of an expensive, and likely phony bottle of wine (vintage 1787, and supposedly from a collection owned by Thomas Jefferson) that was sold in 1985 for 105,000 pounds sterling. Everyone has a story everyone has a struggle and everyone needs help along the way.
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